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Enter your email to reset your password Or sign up using: Sign in if you're already registered. Here's how you can start a gaming business. He is an experienced writer, editor and marketer who has worked with and written about Fortune companies and small businesses, focusing on social media, emerging technologies, small business success, entrepreneurship, sports business and corporate policy.
The next hot thing on the mobile gaming market seems to be the Android, but it's all about designing games that capitalize on the original addictive nature of gaming, to keep users coming back.
Regardless of the platform or game idea, here are the steps you can follow as you put together your business plan. Business Planning for a Mobile Gaming Company: And Apple surely didn't plan on games being the main driver of their app store revenue.
Games have become mainstream entertainment, and are certainly no longer a basement-only activity. Whether it be executives playing BrickBreaker while they travel, a senior citizens Wii tournamentNew Yorkers playing solitaire on their subway ride, or a family night built around "Rock Band," everyone is playing games in some capacity.
It comes down to everybody is playing games. Games are just evolving like species in order to fit into every little niche of our lives.
Additionally, the report notes, 42 percent of heads of households say they play games on wireless devices such as cell phones or PDAs, up from 20 percent in Should You Create an iPhone App? Find Your Niche As noted above, it's all about finding a blank space in the industry and filling that hole.
Try to focus on a single platform early on and then if and when you grow, you can look to expand and broaden your product. Finding your niche is not specific to planning a business based around mobile gaming, but it is perhaps one of the most important factors you can consider.
Just as nobody expected the iPhone and Android to become gaming hubs, there are likely devices that are being overlooked as future gaming devices.
Is that the Kindle? Or is it just as simple as designing something new for smartphones? Test Your Product "Perhaps better than any other industry, the gaming industry is really good at getting a product out there for consumers to use, get feedback on and see what they think," Story says.
The traditional model of holding back a product doesn't work in gaming, so feedback is key in helping you to avoid mistakes early on. With the success of games like Farmville and other Zynga offerings, the groundwork has been laid for the success of smaller, cheaper games.
And as a small startup, that may still be your best bet as well. Rely on your instincts that you've developed as a gamer for guidance on what is working and what is not. Achieving broad appeal requires that some aspects of the game are engaging to the hardcore gamers, while other features appeal to the casual gamer.
Once a playable prototype has been created, play it every day internally and make adjustments based on testing, thereby creating new versions quickly, evolving the game in the process. Larger test groups provide valuable testing feedback and create games of wider mass and social appeal. But the reality is also that unless your game is addictive and easy to share via existing mobile social networks, your success may be muted.
As games become more complex, a larger pool of quality assessment resources are often required, but as a start-up you don't have to focus on this early on.
Use your network of friends, colleagues, and potential marketing partners to explore more opportunities on the testing level.
With no proper or required reference to a complete and reusable test strategy, game testing follows a game-specific test approach.A portable line your small business can afford.
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A business plan is the first step towards opening a legitimate cell phone repair Business.
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