Science, Arts and Commerce departments have their own staff-rooms, water purifiers. Almost all the department of the college is provided with a computer an LCD projector, printer, photo-copier facilities. All of them have been equipped with audio-visual gadgets and power back up.
It informs and educates the people, both rural and urban, about the Government s policies and programmes and motivates them to participate in development activities, through the medium of advertising in press, electronic media, exhibitions and outdoor publicity tools.
DAVP reaches out to the people through different means of communication such as press advertisements, print material, audio-visual programmes, outdoor publicity and exhibitions.
Some of the major thrust areas of DAVP s advertising and publicity are national integration and communal harmony, rural development programmes, health and family welfare, AIDS awareness, empowerment of women, upliftment of girl child, consumer awareness, literacy, employment generation, income tax, defence, environment protection, road safety, energy conservation, promotion of handicrafts, and preparedness for natural disasters.
It has two Regional Offices at Bangalore and Guwahati to co-ordinate the Directorate s activities in these regions. There are two Regional Distribution Centres at Kolkata and Chennai to look after the distribution of publicity material in the Eastern and Southern regions respectively.
The field functionaries stage multimedia exhibitions on social and developmental themes in farflung areas of the country to disseminate information about the policies and programmes of the Central Government, on key national sectors.
DAVP continued to digitalize its operations.
Advertisement artworks are already being released to newspapers through the DAVP website. Release orders for audio and video advertisements have also started being released electronically.
Steps have been initiated to set up digital systems for distribution of media creatives to electronic channels through the web. A number of press advertisements were released on the major schemes of the Ministry of Rural Development.
Press advertisements on Mahatma Gandhi, Independence Day, Republic Day and Martyrdom Day were released all over India in Campaign on Bharat Nirman was undertaken through press advertisements, audio-visual and outdoor publicity. Besides DAVP Calendar and Executive Dairies, 21 calendars and 19 diaries have been designed and printed by the Directorate, besides production of booklets on various issues.
An attractive pictorial publication on the films included in the Festival was also brought out by DAVP.
Flagship Scheme and Special Publicity Campaign Multimedia advertising campaign to support the flagship programmes has been launched in November, under the banner Bharat Nirman.
The total campaign period could be 18 months to 2 years from the date of its launching.
However, the campaign programmes are being handled by DAVP. The campaign is followed by advertisements through electronic media. Other special multimedia campaigns organized are as under: The budget was Rs.
The budget was of Rs. The budget was 80 lakhs of Rs. Multimedia campaign plan on mid-day meal to be launched in the coming months. Newspaper Advertisements A total number of 12, advertisements were released to various newspapers throughout the country during the financial year upto December, Of these, were display advertisements and the rest were classified advertisements.
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