Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules. Here are 10 common formatting mistakes that will kill your press release. Headlines should be written in Title Case in which the first letter of each word is capitalized. Exceptions are for prepositions e.
Share via Email Press releases must first catch an editor's eye if they are to reach any readers. Press releases are a presentation of facts, written for journalists in the hope it gets published. They are an opportunity for brands, businesses and arts organisations to reach their target audience through the media.
They aim to tell the world about your interesting stories, anything from an arts product launch to a new appointment or award. Although the press release is seen as less important with the explosion of social media and the digital revolution transforming media as we know it, they can still be very effective at securing positive media coverage and are a great way to boost your profile and attract new customers or audience members.
Press releases can be written by yourself, someone within your company or an external supplier such as a PR agency or freelancer, and there are many common mistakes people make when drafting one.
Here are my top 10 and how you can avoid making them yourself. The title isn't working The title of your press release is the first thing a journalist will see, so make sure it's concise, enticing and gives a good overview of your story. Make your title something that will encourage the journalist to keep reading.
Avoid lengthy, detailed titles that go on and on and on It's written in the first person If you read any news story online or in your local newspaper, you'll notice everything is written in the third person — unless we're talking about quotes from actual people, of course.
There should never be any "We did this" or "I think that" written in the body of a good press release — you have to imagine that someone else is telling your story at all times.
A good tip is to pick up any newspaper and see how stories are written; you'll notice everything that third person voiceas though the journalist is telling the reader about someone or something else.
You're not providing enough information Don't make the assumption that a journalist will know everything about you, so make sure you include all the facts. Try to add a summary in your first paragraph, including where your arts organisation is based, the company name and the angle of the story.
You wouldn't believe the amount of times I've had to look up where a company is based on Google, just so I can add it to their story on Creative Boom. Some journalists won't be as patient, so make sure you add all the information. You're forgetting to add proper punctuation If you're going to write a press release it's essential you use proper punctuation throughout.
Journalists are time and resource poor these days, so make their job as easy and as hassle-free as possible by providing 'ready to publish' copy. That way they don't have to waste too much time double checking everything you've written.
By supplying first-class copy, it will also gain you a solid reputation as someone who is reliable and provides quality press releases at all times — someone they'll want to publish stories for again in the future.
There's lifted copy from an internal newsletter or website Copy written specifically for your own arts website or company newsletter will not work for a press release — it's likely to be written in the first person, be too self-promotional and won't have a journalist in mind.Back in the day, press releases were the primary means of communication between business enterprises and the media.
However, the advancement of the internet has made the traditional format of a press release less effective as journalists, press members and readers crave small chunks of succinct.
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven't heard before.
Press releases usually take a while to write, process, and get approvals. Suddenly it's time and you better be ready to publicize.
erelease makes the publishing part easy. And they review the release for stupid grammatical errors which I greatly appreciate. Just to be clear, a press statement is not the same as a press release.
The latter is longer and more detailed, written in a newsy style and usually published in order to announce an event: a store opening, a product launch, or an award.
The issuer of the press release wants to make news. are writing a business plan which best reflects you as an artist and your music.
Just a reminder: Your business is your music, your band and all of the promotion and marketing that you do for yourself so that you are successful in this industry.
In the music business, the press release (or news release) is a common tool used to bring an artist or business "free" publicity. Basically, a press release is a simple, neat-looking sheet that provides news to reporters, editors, and other media people.