Media theory

What does this genre presuppose?

Media theory

Case Studies

For a history of the field, see History of media studies. Around the world[ edit ] Australia[ edit ] Media is studied as a broad subject in most states in Australiawith the state of Victoria being world leaders in curriculum development [1] [ citation needed ]. Media studies in Australia was first developed as an area of study in Victorian universities in the early s, and in secondary schools in the mid s.

Today, almost all Australian universities teach media studies. And, by the early s, an expanded media studies course was being taught.

The course became part of the senior secondary curriculum later known as the Victorian Certificate of Education or "VCE" in the s. It has since become, and continues to be, a strong component of the VCE.

Notable figures in the development of the Victorian secondary school curriculum were the long time Rusden College media teacher Peter Greenaway not the British film directorTrevor Barr who authored one of the first media text books Reflections of Reality and later John Media theory who authored The Box in the Corner, In Media theory, and 10 Lessons in Film Appreciation.

Media studies does not appear to be taught in the state of New South Wales at a secondary level.


In Victoria, the VCE media studies course is structured as: Media studies also form a major part of the primary and junior secondary curriculum, and includes areas such as photographyprint media and television.

Canada[ edit ] In Canada, media studies and communication studies are incorporated in the same departments and cover a wide range of approaches from critical theory to organizations to research-creation and political economy, for example.

Over time, research developed to employ theories and methods from cultural studies, philosophy, political economy, gender, sexuality and race theory, management, rhetoric, film theory, sociology, and anthropology. Harold Innis and Marshall McLuhan are famous Canadian scholars for their contributions to the fields of media ecology and political economy in the 20th century.


They were both important members of the Toronto School of Communication at the time. More recently, the School of Montreal and its founder James R.

Media theory

Taylor significantly contributed to the field of organizational communication by focusing on the ontological processes of organizations.

Carleton University and the University of Western Ontario, and prospectively, created Journalism specific programs or schools. A Journalism specific program was also created at Ryerson in The first communication programs in Canada were started at Ryerson and Concordia Universities. The Communication studies department at Concordia was created in the late s.

Ryerson's Radio and Television, Film, Media and Photography programs were renowned by the mid s, and its programs were being copied by other colleges and universities nationally and Internationally. Today, most universities offer undergraduate degrees in Media and Communication Studies, and many Canadian scholars actively contribute to the field, among which: A medium is anything that mediates our interaction with the world or other humans.

Given this perspective, media study is not restricted to just media of communications but all forms of technology. Media and their users form an ecosystem and the study of this ecosystem is known as media ecology. The electric light is pure information and it is a medium without a message unless it is used to spell out some verbal ad or a name.

Media theory

For example, the content of writing is speech, the written word is the content of print, and print is the content of the telegraph. If the electric light is used for Friday night football or to light up your desk you could argue that the content of the electric light is these activities.

The fact that it is the medium that shapes and controls the form of human association and action makes it the message. It is not until the electric light is used to spell a brand name that it is recognized as medium.

Similar to radio and other mass media electric light eliminates time and space factors in human association creating deeper involvement. The content of a movie is a book, play or maybe even an opera.Media Theory is a DC public relations agency focused on global advocacy and international issues.

Whether that's cultivating engaged online communities through social media campaigns, delivering earned media, or crafting image and trust with top quality digital design and development, we stand for thoughtful, strategic, value-driven communications consulting.

Media Reform Coalition.

Media Reform coordinates the work of advocacy groups campaigning to protect the public interest in light of the Leveson Inquiry and Communications Review. Selfiecity investigates selfies using a mix of theoretic, artistic and quantitative methods.

We present our findings about the demographics of people taking selfies, their poses and expressions.; Rich media visualizations assemble thousands of photos to reveal interesting interactive selfiexploratory allows you to navigate the whole set of photos.

as we can see..

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all the essential key points of the media theories are all in here. Thanks for this.. made it as my reference. Theory and Theorist For Media Studies A2 MissOzzy. Media effects theory David Bakes.

Audience theory HGAED. Theories of Mass Media.

1 Normative media theory

Click to share on Twitter (Opens in new window) Click to share on Facebook (Opens in new window) Click to share on Google+ (Opens in new window). MEDIA EFFECTS THEORIES. Cultivation Theory.

Developed by George Gerbner; Central Claim: Persistent long term exposure to TV content has small but measurable effects on the perceptual worlds of audience members.

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